ABOUT 404
Established in 2013, CrossFit 404 is Buckhead’s premier fitness facility. We strive to be a hub for your wellness needs whether you’re brand new to fitness or a competitive athlete. Between our in-house written programming coached by our expert staff, our immaculate 6,000+ square foot facility, and our supportive community, there is a place for everyone at 404. Don’t be afraid, come join us!
COMMUNITY
One of the best aspects of being a member at CrossFit 404 is experiencing the uplifting community of athletes our space and programming fosters. At 404, the last person to finish a WOD is just as important as the first, and there are no egos here. The support and encouragement that arises spontaneously within each class and for each challenge is a powerful thing and can be life-changing, and simply does not happen in other programs where members remain anonymous.
We pride ourselves on our programming here at 404 because all of our workouts are written in-house. We stray away from opting for a commodity program because we want to provide a product that is tailored to the strengths and weaknesses of our athletes. We greatly value the core principles of CrossFit by providing you with a workout rooted in functional fitness executed at a high intensity, alongside other fitness modalities including swimming, endurance training, and weightlifting. Additionally, we place major emphasis on prioritizing your safety, which comes from our staff teaching you appropriate muscle tension, awareness of your body in space, and adequate development of core stabilization and strength.
PROGRAMMING
At 404, we consider coaching to be the most important part of your CrossFit experience. We require coaches to develop a personal relationship with each athlete to assist in reaching fitness goals. Our coaches understand limitations and will always help find solutions to scale workouts for each athlete. CrossFit 404 equips its coaches with new learning opportunities, certifications and team seminars to bond, collaborate, and brainstorm ideas for improving the gym's collective experience.
COACHING STAFF
GENERAL MANAGER & COACH
CrossFit Level 2 / USA Weightlifting Level 1
JACKIE FISHER
DALTON FRIAR
HEAD COACH
CrossFit Level 1
COACH & NEW MEMBER COORDINATOR
CrossFit Level 2 / CrossFit Gymnastics
AMANDA FISCHER
BRENDAN WILSON
COACH
CrossFit Level 1
COACH
CrossFit Level 1
JASON ROSSITER
COACH
CrossFit Level 1
IVEY JACOBS
COACH
CrossFit Level 2
ALLIE CATHERINE
COACH
CrossFit Level 1
JIMMY NUGENT
COACH
CrossFit Level 1
PATRICK LONG
COACH
CrossFit Level 1
ERIC PECCIA
COACH
CrossFit Level 2 / CrossFit Kids
LEXIE WOHLFORT
Everything about CrossFit 404 was specifically designed to maximize your experience. In our 6,000+ square feet of safe, clean gym space, you’ll find plenty of top-notch equipment, a club-worthy sound system, showers, and even dedicated community space to observe workouts and hang out with your fellow gym members. You’ll also find other things like water fountains, abundant outdoor workout space, free coffee, more than enough parking, and controlled climate to optimize your workout.
