About 404

CrossFit 404 is a fully-licensed CrossFit affiliate in the Buckhead area of Atlanta dedicated to improving the overall health of the community through elite fitness and authentic relationships.

CrossFit 404 aspires for athletes of all ages, skills and abilities to compete and train, as well enjoy the camaraderie of sport and fitness… to push themselves beyond what they ever thought possible, breaking both mental and physical barriers…and to carry that success well beyond the walls of the gym. 404ers are drenched in sweat and taxed to their limit, but smiling too. They are having fun, cheering each other on, and living in a community truly interested in being their best. The last person crossing the finish line is as important as the first, and every personal record that’s achieved is a gratifying sign of hard work and discipline.

CrossFit 404 was built for students, doctors, lawyers, entrepreneurs, professional athletes, couch potatoes, parents, grandparents, military, teachers and everyone in between. We aim to be a diverse group of dedicated athletes who, despite our differences, are all part of the CrossFit 404 family.

The CF404 Facility

websiterigEverything about CrossFit 404 was specifically designed to maximize your experience.  We demolished the interior of our convenient location and started from scratch.  In our 5,000+ square feet of safe, clean gym space, you’ll find plenty of top-notch Sorinex equipment, a club-worthy sound system, showers, expert trainers and even dedicated community space to observe workouts and hang out with your fellow CrossFitters.

You’ll also find other things like water fountains, abundant outdoor workout space, more than enough parking and controlled climate to help optimize your workout.


Why Did We Start CF404? 


Just after signing the CF404 lease!

Because we freaking love it.  Three years ago, we were burned out on the big-gym experience, not knowing anybody there and tired of trying to decide what workout to do every day.   We hesitantly decided to do a two-week trial of CrossFit.  Before we knew it, we were in an entirely different world….addicted to the workouts and part of a tightly-knit group of awesome people at our gym.

We knew we wanted to one day create an even better environment…one that would be specifically designed to foster a close-knit community that supports each other and provides a strength and conditioning program that gets people crazy strong and fit. CrossFit has really become a passion to us. It’s powerful stuff. It can impact every aspect of your life, from your physical ability to your overall  confidence.  CrossFit 404 exists to do just that.

To join our mission or even give it a quick test drive, visit out our Getting Started page .  It might just be one of the best things you ever did!